TASTE IS THE NEW MOAT

Culture is now everything. The ability to maintain a meaningful differentiator is shrinking fast. With LLMs leveling the playing field across expertise and workflows. Finance, legal and SaaS are facing a major shift in how they operate, retain and grow their client base. For potentially the first time in history, all three industries will need to put culture front and centre—not as a marketing function, but as a core operating principle.