In an unsolicited offer, Authentic Brands Group is looking to buy Mattel for $6 Billion, somewhat north of the firms $3.8 billion market cap. The firm is citing close to $20 a share, which pushed Mattel’s share price up around 18% this week.
It’s an interesting development especially given that Roger Lynch, the ex CEO of Conde Nast joins Mattel in November 2026. In recent years the company has moved its attention towards the IP opportunities the firm controls, with Barbie and Hot Wheels as it’s two flagship rights properties. There is no doubt that Roger Lynch has been brought on-board to bolster this direction.
From an economic timing the deal could be a lucrative one, as consumer spending has slowed due to high fuel prices and external financial pressures, heavily impacting the consumer goods companies and retailers in the USA.
Earlier this year Southeastern Asset Management called on previous CEO, Kreiz, to investigate merger options with HASBRO, so whilst this deal is unsolicited, it should be taken seriously that it will be strongly considered.
